Aug 1, 2006

New outlets in store for The Loaf

Extracted from TheStar
LANGKAWI: Former Prime Minister Tun Dr Mahathir Mohamad’s bakery, The Loaf, is expected to spawn new outlets within the next five years.

The pioneer outlet opened at the Telaga Harbour Park here last Saturday.

But plans are already in the pipeline to set up outlets selling the gourmet breads and pastries in high-class resorts in Phuket and Bali, and in major cities including Kuala Lumpur, Singapore, Tokyo, London and New York within the next five years.

The Loaf is run by M&M Consolidated Sdn Bhd, a joint venture between Dr Mahathir and Motoko Resources Sdn Bhd.

From left: President/CEO Motoko Resources Tan Sri Kazumasa Suzuki, grand chef Matsubara Yukishi, Tun Dr Siti Hasmah Mohd Ali, Tun Dr Mahathir Mohamad and Jiro Suzuki.

Dr Mahathir, who holds 51% stake in the company, said he was adopting the “create a product that results in demand” philosophy in business.

“We cannot sit and wait for demand to be there before creating a product. We must create the product first, the demand will be there if the product meets customer satisfaction,” he said.

On plans to open outlets in major cities around the world, Dr Mahathir said it was managing director Jiro Suzuki’s idea.

Suzuki said the opening of The Loaf outlets would be through franchise or directly by M&M.

He said the bakery-cum-bistro in Langkawi was expected to draw about 420,000 tourists a year. “Our capital investment is RM3mil. We hope to break even within two or three years,” he said.

Chef Yukichi Matsubara said The Loaf’s signature products included magazine croissant, Rustique hard bread, and Bostox au Fluers.

“I have also created a type of bread baked in hibiscus aroma. We have yet to give a name to this bread,” he said.

Among the bakery's palette teasers are Seigle Gorgonzola, made using top quality white flour, rye flour, Italian cheese with a dash of rosemary, Reuben Sandwish, that boasts pastrami slices, Swiss cheese and sauerkraut in toasted rye bread, mutton curry served with bread, and the wholesome escargot that comes with cranberry and pecan nut filling.

Dr Mahathir’s favourite is the croissant, which is another signature bread made with the finest Belgian butter.

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